Bobbi Brown Long-Wear Eye Pencils

Bobbi Brown Long-Wear Eye Pencils

Bobbi Brown recently launched a line of long-wear eye pencils that are intended to be a pencil form of their famed Gel Liners.  I was a bit sceptical as the gel liners are applied with a brush and are a very high pigmented gel, which I believed to be pretty tricky to recreate in pencil form, but I’m happy to report that the pencils feel and look pretty much exactly as the gel liners, they’re just easier and more convenient to apply.

There are six shades available in the range, all of which are kind of like variants of black; so rather than being bright pops of colour, they’re instead wearable darks with hints of colour that look natural and in no way over the top.  The shades are:

From top to Bottom: Smoke, Hunter, Jet, Black Plum, Mahogany and Black Navy.  

I was sent Mahogany (S) to try and I purchased Black Plum.  I love both shades and because they’re not too ‘colourful’, I can get away with pairing them with more unusual colour combinations.  For example, even though Mahogany is technically brown, it’s natural enough to work with Cool Lilac from the Bobbi Brown Cream Eyeshadow line.  I’m wearing the Black Plum shade a lot as plum shades tend to brighten the blue in my eyes, and this shade is perfect because it’s incredibly subtle yet still very effective.

Top Mahogany, bottom Black Plum.

Long-wear wise these are insanely good.  When you apply them you’ve got a bit of time to blend them in, but within a few minutes they set and do not budge until you’re ready to take them off.  They’re not difficult to remove either and there’s no extra rubbing needed.

One thing that’s really excited me about these pencils is that they wear comfortably on the waterline.  I haven’t had a chance to try them for a long period of time on the waterline (I only wear pencil liner on the lower waterline on nights out and I haven’t had one for quite a while :(….) but I did try them when I was having a play around with them and they don’t irritate the eye at all.  I always have to reapply kohl to the lower waterline at least 4-5 times on a night out, so I’m hoping these will put an end to that!

Left Mahogany, right Black Plum.

In the above pictures I’m not wearing anything other than the Long-Wear Eye Pencils.  I’ve applied quite a thick line to ensure the colour came through in the photos, but if you want to see how they look more naturally applied, check out my EOTD here where I used Black Plum.

As is usually the case with any product Bobbi Brown releases, I’m not disappointed with the results achieved with these pencils and I’ll definitely be adding more to my collection.  They’re easy to use, natural yet highly pigmented and last all day without smudging or wearing.

They’re available now, both in store and online here for £17.50.



  1. April 23, 2012 / 4:02 AM

    Great review! I’m definitely interested in trying these now! I love the look of gel liner, but it would be great to have something foolproof to use when I’m running late in the morning!

    xx Louise

    • April 24, 2012 / 11:33 PM

      Thanks Louise 🙂 I love gel eyeliner too and it’s so fantastic that they’ve brought out one in pencil form as it’s much easier to use xx

  2. April 23, 2012 / 9:45 PM

    I love eyeliner, will have to take a look at these! Cool review

    • April 24, 2012 / 11:34 PM

      Thanks so much 🙂 If you’re an eyeliner fan then these are definitely worth checking out xx

  3. April 26, 2012 / 9:59 AM

    I love the look of these, haven’t yet tried any Bobbi Brown products, might have to!

    • April 26, 2012 / 6:53 PM

      Oh they’re amazing! I’m such a huge BB fan as the majority of their products seriously deliver 🙂 If you’re an eyeliner fan then this is definitely one to try xx

  4. Sophie
    February 3, 2015 / 10:17 AM

    Ive not heard of the gel pencils, only the gel in a pot. I prefer to apply dark eyeshadow with an angled brush for eyeshadow as it doesnt end up looking such a mess and I’ve had problems with pencils breaking really easily when I sharpen then (even if I only sharpen a little bit the colour tends to drop out).
    How do these react to sharpening??
    I LOVE that they come in variants other than just black or black and brown (can you tell I buy make up from high street brands?!)
    I would consider buying gel in a pot but I’m unsure as I dont wear eyeliner regularly and don’t like the inconvenience of having to wash the brush every time and concerned it could dry out quickly. Dont think these would be so much of an issue with these pencils.
    Look forward to seeing your thoughts.

    • February 3, 2015 / 9:52 PM

      I think they’re designed to be very much like their infamous gel pots but in a pencil form, and from what I remember they really do deliver great, fluid pigmentation (it’s been a while since I’ve used them!), however, if you’re looking for a budget pencil alternative then the Rimmel ones are amazing, or if you don’t mind using a liquid liner with a brush applicator then I’ve just seen the new Gosh ones that come in I believe 9 different colours! xx

  5. Sophie
    February 3, 2015 / 10:19 AM

    Oh, rereading, I’m not sure these are actually gel liners-I’m not feeling very awake! but sounds like they have similar texture from what youve written.

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