Nails Inc News

Before I start, I need to apologise for the quality of some of my pictures as I now have a new camera which I wasn’t fully familiar with by the time I arrived at the event.  Sorry about that!

Last week was an exciting week for new arrivals and launches in the beauty world, but nothing excited me quite as much as arriving at the Nails Inc HQ to see what was new.  There are *so* many exciting things being released by Nails Inc this year, so here’s a look at a few of my favourites:

Nail Jewellery

Oh my gawwwd…these are four of the most ridiculously pretty nail varnishes I have ever seen!

They’re a step-up from typical glitter varnishes as they contain hand cut particles to create more of a jewelled as opposed to glitter effect.  They’re best used as a topcoat over either a shade that matches the glitter or a darker shade to ensure they really pop.

L-R: Princes Arcade, Burlington Arcade and Royal Arcade.

My most recent NOTD was done using the Princes Arcade version of this, which you can have a look at here.  I still have the same shade on and I still can’t stop studying my nails and turning around my fingers to catch different lights, as you do.

L-R: Princes Arcade, Burlington Arcade, Arcade and Royal Arcade.

The four shades are Piccadilly Arcade (Emerald), Burlington Arcade (Diamond), Royal Arcade (Sapphire) and Princes Arcade (Pink Diamond) and are all available now for £11.

Sprinkles Collection

L-R: Sweets Way, Pudding Lane, Sugarhouse Lane and Topping Lane. 

More pretty, glittery goodness in the form of the Special Effects Sprinkles Collection which are independent polishes (meaning they don’t need another colour underneath) that contain mattified particles to give a sprinkles effect rather than full on glitter, which results in a kind of cake/sugary/sweet treats effect that is absolutely beautiful.

Sweets Way.

The four shades available are Sugarhouse Lane (pastel grey with monochrome glitter), Sweets Way (pale blue with pastel blue, pink and white glitter), Pudding Lane (teal with navy and gold glitter) and Topping Lane (pink with fuschia, silver and blue glitter) and will be available in June for £11 and I want them all!

Couture by Nails Inc

This is a fantastic idea for treating friends to bespoke, custom designed nail varnish bottles as you can create your own personal version of a Nails Inc varnish by choosing the shade of the varnish, the style of the cap and label and the box it comes in.  I love the concept of this and think it’s a fantastic idea for gifting anyone who’s beauty obsessed.  You can create in store at Harvey Nichols in Knightsbridge or Edinburgh, or you can do it all online by visiting the link here.

Magnetic Polish

Nails Inc were the first person to bring us magnetic nail varnishes, and now they’ve taken it to the next level by introducing different effects that can be created including fishnet and star effect.

Left nail has the Star Magnet, other two are fishnet. 
Star Magnet. 

The fishnet ones are available now in the following shades: Piccadilly (gold shimmer fishnet), Soho (chrome metallic fishnet) and Spitalfields (green metallic fishnet) and the star effect ones will be available later this year.

These are a few of the new arrivals that I’m looking forward to, but there are also some other amazing products launching including the Juicy Sheers, which are fragranced, high-gloss transparent shades (perfect for bright yet gentle summer nails), Neon Crackles which are four new bright shades of crackle and the gorgeous, sophisticated colours of the A/W collection which include some classic, elegant shades of plum and navy.

All in all, it’s clearly an exciting year for Nails Inc and as soon as I’ve got my Shellac removed (which is still there, under the Nail Jewellery…) I’ll be in nail swatching heaven!

Lastly, if you were wondering what I was banging on about in my post here about how Nails Inc inspired me to display my varnishes, here’s what I meant:



  1. Ria April 24, 2012 / 6:26 PM

    I want them. Aaaaall of them! The look amazing Sascha, and I will sure buy some of them asap!
    Thanks for sharing lovely!

    • BeautyGeekUK April 24, 2012 / 11:34 PM

      No problem hun, they are absolutely amazing; I’m so in love! xx

  2. Guin April 24, 2012 / 7:20 PM

    oh wow all this new nails inc stuff looks amazing! I definately need to get my hands on sweets way!

    P.S I published my first blog post today and you got a mention! yay! xx

    • BeautyGeekUK April 24, 2012 / 11:36 PM

      Yay! Well done lovely! I’ve added you to my blog roll so hopefully that’ll send some traffic your way :)

      I’m currently desperately trying to get my Shellac removed so I can try Sweets Way, I am obsessed with all the new glitter polishes from Nails Inc xx

  3. liloo April 27, 2012 / 9:26 PM

    how gorgeous is the sprinkles collection!
    liloo /@tsunimee xx

    • BeautyGeekUK April 29, 2012 / 6:25 PM

      They’re stunning aren’t they? Bot the sprinkles and the Jewellery collection are my absolute favourites xx

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