There was mucho furore on Twitter today, as MUA attempted to launch their (apparently) much anticipated code for 50% off all their products. However, as is usually the case with these types of promotions, word got out and before you knew it, all make-up lovers were heading to the site to start their shopping which resulted in a mahoosive site crash.
So, rather than take to Twitter to apologise for any inconvenience caused, loyal fans were tweeted these gems:
“Everyone, please get off our website!“….really? I’m sorry, you want your customers to NOT visit your site? Your site can’t handle the surge of traffic and the fault of this lies at the feet of your customers?? I imagined a middle-aged, matron type sitting there Tweeting and getting all flustered that her charges were being awfully naughty.
Obviously I understand and even sympathise with the fact that it was probably quite stressful for the MUA team; I would imagine they wanted to get it sorted as quickly as possible so everything could go back to normal, but barking patronising orders at your Twitter and Facebook followers is not the way to go; at best it’s unprofessional and at worst it’s just plain rude. Clearly they didn’t plan very well for this and I’m sure lots of lessons were learnt, but seriously MUA, apologise for inconveniencing the very people who keep your business afloat, don’t shout at them over Twitter!