I absolutely love Popup Paris and have done since the minute I heard of them. I reviewed one of their candles a while back, but for those unfamiliar, Popup Paris are a range of luxury candles from (you’ve guessed it…) Paris, and one candle in every fifty contains a real diamond, the size of which depends on the size of the candle. I just love everything about the brand; the scents were new and fun, the packaging is beautiful and the whole concept is fresh and exciting.
Recently Popup Paris have collaborated with the French illustrator Paulina Leonor to create this stunningly vibrant packaging, which originally launched for Valentines Day and contained a special heart-shaped version of the diamond. Isn’t that a fantastic concept for Valentines? I wish I’d known about it sooner! The candle is rose scented and all packaging is red, and this retails at £40 from Selfridges and can be found here.
Popup Paris are a feast for all the senses since so much attention to detail has been demonstrated; from the painstakingly carefully constructed marketing images to the fragrances of the candles themselves. If you don’t know the brand and you like yourself a nice candle then now is the time to head on over to their site, since there appear to be some new arrivals due soon. More info about Popup Paris can be found here.