Simple Skincare #KindIsSimple Pop-Up Store (London Only)

The #KindIsSimple Store View 1 - IndoorPIN IT

Whenever I see, hear or discuss the Simple skincare brand, I always think of an ad from the late 80’s where the main message throughout is “not perfumed, not coloured, just kind”.  This is and has always been the key message and philosophy of the brand’s products, and so, over 20 years later, it makes sense that the brand is still reiterating the importance of kindness with their latest venture, the #KindIsSimple pop-up store in Covent Garden, London.

The #KindIsSimple Store View 2 - IndoorPIN IT

For 2 days – Thursday 21st and Friday 22nd – you will find the #KindIsSimple store on the East Piazza, and within the store, kindness is the currency.  There’s a network of beauty and lifestyle spokespersons (the Kind Community) including Lisa Valencia, Dr Phillipa Lowe and Jenna Zoe who will all be sharing their ‘live kind’ experiences to hopefully encourage and inspire you to achieve something similar.  It’s all about the kindness, people!

Simple Kind To Skin Micellar Cleansing Water and WipesPIN IT

Whilst you’re instore, share an act of kindness on Twitter alongside the hashtag #KindIsSimple (if you’re short of inspiration there’s a Kindness Tree with a selection of ‘Live Kind Acts’ to help you along) and be sure to tag @simpleskin in your tweet.  Then you’ll be given both the newest Simple launches – the Micellar Cleansing Water and Micellar Cleansing Wipes – which are both part of the Kind to Skin range.

The store opening hours are 9am – 8pm on both days (21st and 22nd May 2015) and the full address of the pop-up is:

The East Piazza (at the end of Russell Street)

Covent Garden





  • Mary
    May 19, 2015

    Have you really looked at the ingredients list of any of the Simple products? they are quite far from kind to your skin I’m afraid. Sadly, there is still a lot of misinformation in the beauty industry and we consumers are buying products which are not what the marketing says they are.

    • Sascha
      May 22, 2015

      That’s a shame – thanks for the heads up; I tend to go by how my skin reacts to products as opposed to the formulations…I do try and avoid perfume if I can though.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read previous post:
Mask Monday: Caudalie Purifying Mask

Having tried 2 out of 4 of the main Caudalie masks, I can safely say that Caudalie masks are very,...