A few times a year, Boots No7 tend to come up with an interesting way to promote their colour line that thankfully deviates from the usual “this colour is really fashionable, you need it in your life” approach that many other brands adopt. Boots No7 is a brand I associate with creating flattering, wearable colour products that are more about confidence-boosting than fashion-following. Their latest campaign is called Colour Your Way, which focuses on encouraging us all to be a little braver with our colour choices and do whatever we like with colour – pink doesn’t need to be girly and blue isn’t stuck in the 80s!
No7 have made it pretty easy to try out a new hue, with some great ideas that should suit even the very colour-shy. For example, the above lip products are all various takes on a red lip, ranging from the juicy pop of coral in the BB Lips Geranium shade (have you tried BB Lips? Love them!) on the left, to the deeper berry shade (Raspberry Blush) in the middle. However, if you’re feeling particularly brave then the beautiful bright red on the right (Soft Paprika) is a classic red that’ll stay on the right side of bright.
If you’re just not a fan of a statement lip then there are other ways to experiment with colour without looking like a clown. The easiest way is with a flash of colour on the nails – how beautiful is that Persian Blue shade? I love a bright lip, but recently I’ve been trying out colour on my eyes too, and my favourite way to do that is with a flash of bright liner. The shade above is Deep Green in the Amazing Eyes Pencil line; have you tried them? They are unbelievably creamy and yet stay in place once applied, so if you’re a liner novice then these could be a great place to start. Finally, if any kind of colour is a bit too overwhelming, you could add a bit of shading instead with the three greys in the Twilight Trio Eyeshadow Palette, which is a great way to ease yourself gently into trying something other than traditional black or brown around the eyes. If you fancy getting involved in the ‘Colour Movement’ you can upload the way you like to use colour with the #TaDah tag, or just search the tag on Twitter/Instagram for inspiration from how others are playing with colour. You can also check out many of them here – link.