A while ago I was sent a lovely big box of John Frieda Luxurious Volume goodies and I’ve been working my way through them and giving them a thorough test drive to see how they perform. I was sent seven products from the range, so I thought I’d break them down into two posts rather than one long one, so consequently, this post focuses on the products you use in the shower, and the second post will focus on the styling range.
The three products I’m showing you today are the 7 Day Volume Touchably Full Shampoo and Conditioner as well as the 7 Day Volume In Shower Treatment. The range appears to have recently had a bit of a revamp and there’s now a Touchably Full Colour Treated Range or the 7 Day Volume range, so it seems the Touchably Full effect has been moved over to the Colour Treated products which is a bit of a shame for those who want soft yet voluminous hair but haven’t had it colour treated, however, presumably it won’t make much difference if your hair is free from colour if you decide to go for the CT products. I can understand why they’ve done that as I think it would be virtually impossible to offer touchably soft hair that also stays volumised for 7 days, sadly us fine-haired girls can’t have it all!
The 7 Day Volume Touchably Full Shampoo and Conditioner offers an ideal happy medium for those who prefer to use volumising products, but don’t want to have hair that feels rough, product-y or dull-looking. The promise of seven days of volume is definitely an oversell – I still need to wash my hair every other day and there’s no way it stays volumised beyond the first day, but that’s the case for every product I’ve ever tried as my hair gets greasy very quickly and that gets in the way of any volumising. I’m a “day two, dry shampoo” girl and I wouldn’t expect anything to change that. Both the shampoo and conditioner don’t feel like your typical volumising duo; there’s no silicone residue or plastic texture, and instead both products feel surprisingly hydrating and softening. The result is hair that feels clean, bright and soft with just a touch of volume – your hair won’t feel overly volumised, but crucially, it won’t feel weighed down either, yet there’ll be no frizzy flyaways, so this truly is a duo that strikes the perfect balance. As I said above, they’re being replaced which is a real shame, but there’s a great bundle available here.
The John Frieda in-shower treatments are causing a serious stir and the 7 Day Volume In Shower Treatment is a fabulous example of a product that really does deliver. This genius in-shower treatment is so simple to use; you wash and condition hair, then follow with 3-4 pumps of this on damp hair (you stay in the shower, so try and squeeze out as much water as possible – I actually cheat and get a towel involved to remove the excess) that you then leave on for around 5 minutes before thoroughly rinsing off. The result is quite extraordinary as hair feels impressively thick and looks it too! The downside, for me, is that it doesn’t feel natural – it looks good and apparently it feels totally fine when others touch it, but I think as I know my own hair, I don’t like it to feel so different. Having said that, I’m not overly into thickened hair at the moment since I got my hair cut shorter as I don’t think my style needs it, but anyone who likes hair to look really full and thick will love this. It really is a fantastic, one-of-a-kind product that I would recommend to anyone with fine or flat hair. I also really like the fact that you can get quite a few treatments out of it (you only use it every 3 washes or so) making it very well priced at £9.99 here, or get all three plus another in the bundle linked above.