Last week I received an e-mail regarding the launch of the Gigi Hadid x Maybelline Jetsetter Palette launch. It felt like I hit refresh to then receive a follow-up e-mail stating that the palette had sold out – it was a limited release so there weren’t that many about, but predictably, they disappeared within minutes. The Gigi Hadid x Maybelline collection is going to be huge, in every sense, as there’s actually quite a lot of product making up the full collection.
There are three elements to the full Gigi Hadid x Maybelline collection, the East Coast products, the West Coast products, and the aforementioned Jetsetter Palette which is pictured above. The Jetsetter Palette is conceptually quite interesting as you get a lot in one palette: concealer, lip balm, eyeshadows, blusher, bronzer, highlighter and mini mascara, so this is quite the palette for on-the-go makeup. The two big issues with this palette start with the fact that the concealer isn’t going to match every skin type, but the main issues is the price point, which is £29.99. Obviously that isn’t the most expensive palette I’ve ever heard of, but this is a high street brand with the price point usually sitting around £10, so tripling that for a limited edition palette seems a bit strange. However, clearly it isn’t bothering most people since it sold out on first launch.
The East Coast collection is all about the cool, urban New Yorker vibe, so expect slightly vampy eyes, lips and cheeks with strong finishes. The West Coast focuses more on Downtown LA, so equally cool, but a little more upbeat, less edgy and with a bit more colour. Presumably most people will find what they like from each collection and mix and match, but I like the idea of these kind of themes, especially for the younger consumer who will be able to put looks together based on the collections. Above is the Liquid Strobe from the East Coast Collection, which I think looks like it could be quite a promising high street take on the liquid highlighter that seems so popular at the mo.
Other than the Jetsetter palette, there are four other palettes of note in the Gigi Hadid x Maybelline collection. In the image above, the top two palettes are the Eye Contour Palettes from the East Coast collection and the bottom two are the Eye Contour Palettes from the West Coast Collection. Each collection has a warm toned and a cool toned shade collection, and I can really see these being popular as they contain some really nice shades and finishes, with the East Coast Collection especially having a bit of an Urban Decay Basics vibe about the presentation.
The collection really is massive, with most makeup elements taken care of such as Tinted Primers and the aforementioned highlighters and palettes, plus brow pencils, eyeliners in both liquid and crayon format, mascaras, brow pencils, lipsticks, lip kits and a couple of makeup brushes – one in each collection – that I really like the look of. I can’t tell whether they’re brushes designed for base or eyeshadow application, but in the picture above, the top brush is part of the West Coast collection whilst the bottom is part of the East Coast collection.
Finally there’s the lipsticks, which I believe are available in either the Lip Kits or as individual lipsticks, but I don’t know if there will be a crossover shade-wise. The nuder, cooler, berry type shades seem to be in the East Coast collection whilst the West Coast appears to contain more classic red and coral, but I believe all the lipsticks are matte. I can definitely see the target audience for this collection and I think it’s fair to say that I’m a tad too old for most of it (although there are some great bits that I might have to get my hands on) but as a collection aimed at young women, I think this has been executed fairly well. The whole lot launches online on the 7th November 2017 before going in-store on the 22nd November 2017. If there’s something you really want, I wouldn’t hang about, as I can see this being the sort of collection that disappears very quickly.
You can sign-up here – link – to get an e-mail as soon as it launches.