I was very excited about the launch of this mascara, so as soon as it was back in stock at Selfridges, I bullied the boyfriend into treating me to it. I’ve had a bit of an influx of fabulous mascaras to try lately, and this is definitely one of my favourites.
I’ve now tried a few Giorgio Armani products now and so far, all of them have been of really decent quality and that includes this mascara. I really wanted to try one of the Eyes to Kill mascaras, but they all seemed to be aimed at thickening or blackening the lashes, whereas I’m more keen on length.
It has an ‘interesting’ brush, not so interesting that I’ve actually made much effort to find out more about it, but if you’re eager to find out more then have a look at my preview post here.
The mascara itself is of a good consistency and doesn’t clump, yet does very gently thicken the lashes. I won’t say this is the most lengthening I’ve ever tried – that would be Givenchy’s Phenomen’eyes – but where this one has Phenomen’eyes beat is that it’s much quicker and less fiddly to apply, plus it doesn’t end up all over your upper and lower eyelids within 20 minutes of application.
If you’re looking for a mascara that really does lengthen, is easy to apply, accentuates the smaller lashes on the inner corners and doesn’t smudge, then this is definitely a worthy investment. It’s priced at £23.50 and is available here.
Wow it looks like an amazing mascara but a little on the pricey side! It wouldn’t be too bad if it gives plenty of applications. I hate mascara that only lasts a week!
Hello luvvy, you know you’re so right as I try to keep to the plan of buying cheaper mascaras and throwing them out more regularly, but I get suckered in by the pretty designer ones! For cheap and cheery, you can’t beat Maybelline though 🙂 xx