Fresh have been around since the early 90’s, so I’m sure there are plenty of you who are familiar with the brand, but there are also likely to be quite a few of you who aren’t; if you’re like me and you’d heard of Fresh but never had the chance to find out more, hopefully this’ll help a bit!
Last night I popped along to the newly refurbished Fresh store on the Marylebone High Street. Right from the get-go there’s something a bit special about Fresh – as soon as you walk in you’re faced with a fantastic display of beauty in all it’s forms, from the more traditional soap options that are displayed like a bakery cake exhibit near the front of the store, to the beautiful and almost fairy-tale-like Sensorial Bar, where you’ll find all manner of fragrance options to experiment with at your leisure.
For me, to two most appealing areas are the Sugar Lips stand, which is like a vending machine, pick ‘n’ mix array of the infamous tinted lipbalms, but probably more so than anything is the skincare displays. If done right, a skincare display can be so wonderfully enticing; all the different aromas, ingredients and formulations inviting you to sniff and sample, and Fresh have absolutely nailed this.
What I find really exciting about the skincare lines that Fresh offer are the ingredients used; there’s lots there that hasn’t been overly exploited as possible skin-lovers, such as soy, peony, lotus and black tea – whilst I realise these have all been featured elsewhere, Fresh have full ranges focusing on each ingredient which look and sound fantastic, plus having done quite a bit of research into the early hours of this morning, it seems these ranges deliver on their promises. Speaking of which, I reviewed their Black Tea overnight mask here if you fancy a read. I had a play with a few products whilst there and I have to say, if you like rose products then you HAVE to check out their rose range – there’s a rose water spray that is just gorgeous and a mask that contains 200 crushed rose petals, both of which I’m planning to purchase soon as I can’t stop thinking about them!
Finally, the gift-wrapping service is so incredibly pretty that it deserves a mention; ribbon-wrapped, powder blue boxes containing tissue paper where your purchases sit, isn’t it so pretty? If money was no object I would gift everyone something from here. Now onto the downside – I don’t think you can order online as I can’t seem to find a UK site (please sort this out Fresh, I need to order!) so obviously you’ll need to go instore to purchase…or maybe there’s a mail order available? I’ll do some research and update. I was given a few products to take away from the event last night (pictured above) so keep your eyes peeled for reviews soon. In the meantime, check out the range here – link – or head to the Marylebone store at 92 Marylebone High Street.
*UPDATE*
Unfortunately at the moment you can only order by mail (so give the store a call – info here – link) but apparently an online shop will be launching later this year; can’t blimin’ wait!!
