Last week I gave you a heads-up on the BareMinerals Go Bare Tour which today arrived at my nearest location – Brent Cross. Therefore, I headed over to the concrete mall that is Brent Cross Shopping Centre to get an idea of what was involved with the tour itself.
The idea behind the tour is for the BareMinerals people to have a chance to get to know their customers a bit better and hopefully advise them on products and application techniques to try. There is absolutely no hard sell – there aren’t even any kits available to buy from the tour itself – and instead the focus is on ensuring customers fully understand the product line, what it’s for and how it’s to be applied.
Thankfully the Brent Cross set-up for the tour was nice and easy to find, slap bang in the middle of the centre on the ground floor; I was a bit worried about where it might be as I know there are three separate BareMinerals counters at Brent Cross, so I was relieved it was so easy to find.
Throughout the day, there was a timetable of instructional demos themed on various elements of make-up application. I caught the smokey eye one, which involved very easy to follow step-by-step instructions which were clearly demonstrated. There were also “make-unders” available for anyone who wanted to have the BareMinerals range applied. Make-Unders are a BareMinerals thing that aim to teach you how to achieve a flawless finish with minimal make-up. Lastly, you can also be shade matched to a foundation to make sure you find your perfect match. You’re then given a card with your shade details to take to a BareMinerals counter, who will then give you a generous sized sample and quite possibly the cutest application brush you’ve ever seen to take away and have a play with.
As you can see, there’s definitely a lot going on at the BareMinerals Go Bare tour, so if you’re a make-up fan or just want to find out a bit more about mineral make-up and how it might work for you, then I really recommend finding your nearest tour leg and visiting the BareMinerals peeps. The tour is all about spreading awareness rather than selling, so you won’t feel under pressure to buy a kit just because it’s there. As of today (15th September 2013) the tour is still at Brent Cross for the rest of the day until 6pm this evening, so if it’s your nearest venue then definitely head on over to the middle section outside M&S. If Brent Cross is not for you, have a look at my original post here where you will find details of the rest of the tour legs.
