L’Oreal Glam Matte Intense Lipgloss in Zip It Red

Last week I posted about the new Miss Denim collection from L’Oreal which includes a new matte finish lipgloss, Glam Matte Intense Lipgloss, of which there are currently four shades; for more info check out my introductory post here.  I have Zip It Red which I’ve been playing around with and I have to say, it’s surpassed my expectations.

It’s a rich, pigmented and surprisingly creamy lipgloss that’s buildable and, as the name suggests, dries to a matte finish.  What I really like about it is that you can apply a tiny bit and smudge it on the lips which gives that ‘sucking on fruit lollies’ (or the adult version of drinking Merlot) look that is soooo hard to recreate with make-up.  It’s literally a case of just touching your lips with the applicator and using your fingers to work it around and it is a lovely effect.

If smudgy lips aren’t your thing and you prefer a more polished look then the Glam Matte Intense delivers on that too, offering a seriously vivid and opaque finish that’s matte without the chalkiness. I’m really enjoying the new generation of matte lips and this is an extremely good example of matte lips done well.

When I first saw the shade range I didn’t think they were particularly summery, but having tried the least summery shade of them all, I can see why they’re perfect for this time of the year as they’re versatile, can be dressed up and down, and make lazy make-up very achievable; I’d recommend wearing them smudged with a lightly smoky eye or built-up with a strong hit of liner.  Either way works and I’m looking forward to trying the other shades – especially Coral Denimista which looks beautiful!

The L’Oreal Glam Matte Intense Lipglosses launch in May 2014 for £7.99 each.

*PR Samples