Correct me if I’m wrong, but I believe Max Factor were the first to bring us a high street answer to long-wear lipstick and I have a hazy memory of their arrival quite a few years back. I’ll be honest and say that there are two prominent reasons as to why I hadn’t tried Max Factor Lipfinity and these are firstly, the shade range seemed to stick with dull colours and nothing really appealed to me (remember when all long-wear lipsticks were in various shades of brown?) and secondly, I’m a child of my times – heavily susceptible to marketing – and I was slightly terrified that I’d apply it and never be able to get it off, or worse; apply it, make a big mistake and be stuck with it for life. Possibly a tad irrational, but there you go.
If I had picked the shade for myself I would’ve definitely gone for Stay Cheerful as it’s such a lovely and flattering shade that seems to suit my colourings. The application of Lipfinity is a make or break experience as if you get it right then you’re sorted but get it wrong and it’s a bit of a nightmare. For those who are unfamiliar, you need to apply the base colour, let it dry then add the balm. Two extremely important notes; firstly, don’t apply a thick coat and try and spread it out as thinly as possibly and secondly, make sure you let the base shade dry as otherwise it’ll go patchy very quickly and crumble which actually feels worse than it looks, but it still isn’t something you want! If you put the time in at the beginning then you have a colour that really will last. The new shades are available now priced at £10.99 a pop here – link.