I’ve always associated Elizabeth Arden skincare with a much older demographic due to the fact that their skincare is almost exclusively anti-ageing, so obviously the people who use it are likely to be showing signs of ageing and therefore of a certain age. Consequently I’ve never delved to deeply into their skincare as I always felt it wasn’t a line that would offer me anything, which was mostly accurate. However, today sees the nationwide arrival of their latest launch, the Flawless Future line, which is very much aimed at my demographic. The Elizabeth Arden Flawless Future range is designed with 26-35 year olds in mind and is formulated to target skincare issues typically associated with this age group such as stress-related ageing, poor skin clarity and rough texture. The range is also lighter so as not to flood younger skins with unnecessarily rich ingredients, plus it’s powered by Ceramides which are the molecules that help keep skin healthy. To cut a long story short, this is the Elizabeth Arden range for the first signs of ageing.
There are three products in the Flawless Future range; the Caplet Serum, the Moisture Cream and the Eye Gel. I’ll start with the Caplet Serum which is the most exciting for me, as not only does it look jazzy with it’s gel formula housing tiny little capsules of actives that burst as you pump them out, it’s also the one product that I think most people can comfortably add to their existing skincare routine without much disruption. It’s an extremely light gel that I think pretty much any skin type could use, although dryer types will likely need to follow with a very rich moisturiser as it doesn’t offer any hydration. I’ve only used it a couple of times but I can report that it certainly doesn’t break me out and skin definitely has a glow the next day, so if I had to pick one of the three products to recommend then it would be this one, which is £48 here – link.
Next is the Moisture Cream which comes with an SPF30 and is a rich yet relatively light moisturiser for the daytime. This is an extremely good hydrator that made a big difference to the dryness of my skin, which I’m guessing is due to the hydrating complex of rice kefiran, glycerin and shea butter. Obviously some skins will breakout with shea butter so if you’re one of them then tread carefully with this, but for me there was no problem and instead the rich hydration along with the light-reflecting pigments left a really lovely finish. This is £40 here – link.
The final product is the Eye Gel which is the one I’m least excited about as I’ve never been one for eye gels; I much prefer an eye cream that’ll add moisture to this area which is often in desperate need of hydration. I will say this eye gel is extremely cooling and worked as a great base for make-up, so I’m thinking if you’re prone to puffiness then this could be great for you. A little goes a long way and this is £35 here – link.
All-in-all a really lovely set from Elizabeth Arden that works really well for its targeted market of those showing the first signs of ageing. If you just go for the one product, make it the Caplet Serum. The Elizabeth Arden AW14 make-up collection is absolutely lovely, so keep your eyes peeled as I’ll be posting about that soon.
*PR Samples
