Whenever I see, hear or discuss the Simple skincare brand, I always think of an ad from the late 80’s where the main message throughout is “not perfumed, not coloured, just kind”. This is and has always been the key message and philosophy of the brand’s products, and so, over 20 years later, it makes sense that the brand is still reiterating the importance of kindness with their latest venture, the #KindIsSimple pop-up store in Covent Garden, London.
For 2 days – Thursday 21st and Friday 22nd – you will find the #KindIsSimple store on the East Piazza, and within the store, kindness is the currency. There’s a network of beauty and lifestyle spokespersons (the Kind Community) including Lisa Valencia, Dr Phillipa Lowe and Jenna Zoe who will all be sharing their ‘live kind’ experiences to hopefully encourage and inspire you to achieve something similar. It’s all about the kindness, people!
Whilst you’re instore, share an act of kindness on Twitter alongside the hashtag #KindIsSimple (if you’re short of inspiration there’s a Kindness Tree with a selection of ‘Live Kind Acts’ to help you along) and be sure to tag @simpleskin in your tweet. Then you’ll be given both the newest Simple launches – the Micellar Cleansing Water and Micellar Cleansing Wipes – which are both part of the Kind to Skin range.
The store opening hours are 9am – 8pm on both days (21st and 22nd May 2015) and the full address of the pop-up is:
The East Piazza (at the end of Russell Street)