tarte Shape Tape Hydrating Foundation

I’m possibly the only beauty blogger who hasn’t tried the cult tarte Shape Tape Concealer, so I tried the tarte Shape Tape Hydrating Foundation with completely fresh eyes.  The tarte Shape Tape Foundation is available in two formulas – matte and hydrating – and a fairly decent 18 shades.  I have the Fair Beige shade which is the second to lightest shade available and is a fairly good match for me, but I would probably go for the lightest shade when repurchasing.

The tarte Shape Tape Hydrating Foundation comes in a bottle with a lid that’s attached to a sponge for easy (albeit slightly unhygienic) application.  I personally quite like the sponge tip as it means I can splodge it all over my face, then buff that in with a brush.  I tend to do a single layer, buff it in, then repeat wherever I need some additional coverage.  I think this is on the high coverage side of medium – almost full, but not quite.

The tarte Shape Tape Hydrating Foundation lasts really well and wears very evenly after about 8 or so hours, with not much patchiness, even when I’ve been to the gym.  I do find it darkens slightly over time, which is a shame and is why I would go for the lighter shade for a future purchase.  I really like the formula, which is hydrating and a great consistency for providing decent coverage that doesn’t look thick or OTT.

Above I’m wearing my full make-up that includes a coverage top-up with concealer.  I’ve had some phenomenal foundations land on my doorstep over the last few months so I’ve definitely got a few favourites that I reach for more than others. The tarte Shape Tape Hydrating Foundation was a bit of a grower for me, as it took me a bit of time to work out how best to use it; I think applying it fairly thickly and buffing it out works best, as it’s a lovely, hydrating formula that can handle a thick application without looking caked-on or mask-like.  It’s £35 directly from the tarte website here – link – and I believe QVC UK will be stocking it soon too.

*PR Sample