Tonight I attended a skincare launch that I’m really excited about. The brand is Etat Pur and the thought that’s gone in to the creation of the products is mind blowing. The range is absolutely huge and carefully formulated so that users can tailor-make their own skincare routine to cover all skin care types and tones as well as seasonal and hormonal changes. BUT the best part is that the most expensive product in the range is £20!
The range is broken down into two areas; “A” products which are the actives – targeted treatments for specific skin concerns – and “B” products which are the more typical skin care products like cleansers (including Micellar solutions; yay!), toners, moisturisers etc. The moisturisers come in five variants from very light to very rich which again I really love as there really is one to suit every skin type.
|The Actives *swoon*|
The A products (the actives) each contain one specific active ingredient making it really easy to establish how to target your skin issue. I love this idea as I do think that there’s a continual risk of “overflooding” the skin with more ingredients than it needs, which can sometimes result in a quick fix for one problem, but a gateway for a load more!
All the B products have been carefully created using only ingredients that are either found in our skin already or have been proven to work in harmony with our skin, so this suggests that the likeliness of sensitivity issues and reactions are quite slim.
|The “B” moisturisers|
The range will be available over here online only (which is one of the reasons they’ve managed to keep their costs down) and there’s a prescription service available so you can tailor-make your skincare routine and establish what the best products are for your specific concerns.
Have a look at the range here, although bear in that the website is still going through testing and the prescription service is still a little glitchy, so it might suggest more products than you were expecting, but this should be rectified by the weekend.
|A few products from the “B” range|
It’s all a really new concept for our shores that is taking me a little while to get my head around but I am absolutely buzzing to try the products and can’t wait to report back.