I had a delivery yesterday from The Body Shop where every element was taken care of to ensure as little waste as possible; the products were delivered in a reusable, returnable bag that you post back to sender (there’s a label that you pull out to ensure it goes to the right place) by just popping it in your nearest post box, and in this very bag were two refillable bottles of The Body Shop goodies. Here we have an excellent example of a company genuinely making significant changes to the way they do business to help clean up the planet – no marketable token gestures here!
The new refillable bottles from The Body Shop are very much my kind of product. Attractive, modern and made using built-to-last aluminium, these are the sort of product I’d be proud to display in my bathroom, sending out the message that I’m doing my small bit to help reduce waste. There are refill stations being rolled out right now, with 400 stations already in play worldwide, whilst another 400 are planned by 2022. In the UK and Ireland, the intention is to have 155 stations in-store by the end of 2021.
It’s a very simple process, you start off by buying a full aluminium bottle, then, when empty, give it a rinse and head back to the store for a refill. The bottles are 300ml, whereas the plastic ones are 250ml. When you refill, you pay for 250ml of product but actually get 300ml, plus every 5th refill is free, so the incentive to make that small bit of extra effort is definitely there.
There are currently 12 of the brand’s best loved products available for refill, including shampoos, conditioners, hand washes and shower gels, but keep in mind that the options available with vary from store to store. I don’t know anyone who doesn’t have at least one product from The Body Shop on the go at any one time (I personally love their hand washes and shower gels) so I really hope this new scheme will encourage everyone to do their bit; I just love the idea of us all heading out shopping with our various refillable bottles and boxes in the not too distant future, how amazing would that be?
Disclosure: unpaid ad – PR samples