esterday I visited the Avon Bus which is a bus that appears once a year to give press and bloggers a chance to peruse upcoming Avon launches, some of which you can check out on my Instagram feed here. One that I was especially interested in is the Avon Mega Mix ‘n’ Go palette. Several things about it piqued my interest, first of which is the Mega price point of £50, which is quite considerable for an Avon launch, so I’m eager to read/hear what others think of it! Considering it’s £50, I’m not sure including a “Pick ‘n’ Mix” style abbreviation was the best choice as it’s sending a bit of a confusing message, but there you go.
What’s extremely awesome about this product is just how much is included. You get 24 eyeshadows, nine lip colours, 4 blushes and a selection of brushes. The eyeshadows come in blocks of 4, the lip colours in blocks of 3 and the blushes in blocks of 2 and all blocks are the same size. The kit comes with a base insert that opens up to reveal slots for 4 of the blocks and a mirror, with the idea being that you pick the blocks you want and customise the base insert for things like travelling, going out for the night etc. I absolutely love this concept; I know the whole customising your own palette approach to make-up has been done before, but I’m not sure it’s been done as comprehensively and carefully thought out as this offering from Avon, although please feel free to correct me if I’m wrong.
The colour selection is pretty solid, especially with regards to the eyeshadows which cover all the main nudes, blues and a few brights, although the shades are fairly safe with a good variety of finishes. The presentation is also rather lovely, but no matter how much I write, the price keeps niggling me: as I just feel that £50 is too much of a stretch for this palette. I do love the concept, I think it’s been effectively delivered, but I just don’t know whether people will be willing to spend the full £50 on this. There are some really good launches coming from Avon in time for Christmas, and one that kind of co-ordinates with the Mix ‘n’ Go is the Pretty in Neutrals palette which you can check out on my Instagram feed (@beautygeeksascha) and I’ll share with you soon, priced at a slightly more reasonable £30. These don’t seem to have launched yet and I’m not 100% sure when they do, so I’ll find out and update.