Superdrug turn 50 this year (yet they don’t look a day over 17 due to their free access to all the best anti-ageing products) and to mark the occasion they’ve pulled some images from the vault to give us an insight into beauty 50 years ago. I love stuff like this; it makes me long for simpler times when hair would Go Gay and be held tenderly yet firmly by Sunsilk (see below) and your mascara came in a cake format. Those were the days, I’m sure.
Go Gay Hairspray! I can almost hear the advert jingle in my head. I quite like the idea that you pick the cap colour depending on your hair type.
To me this is a bit like the lipstick version of Where’s Wally?; can you spot the lipstick that isn’t an ever-so-slight variant on coral red?
Wow these really do look vintage, and massive too! They’re a cost-effective purchase as once you’re done with them on your eyes you can then use them as dusters.
Sunsilk sounds so loving doesn’t it? This is the boyfriend version of a hairspray; the next generation had an in-built recording stating that your bum looks perfectly sized in your new jeans.
Above is beauty then, which appears to be mostly Rimmel, and below we have beauty now:
Doesn’t it make you wonderfully nostalgic? I love the simplicity of the packaging and the very basic approach to labelling. It’s such a lovely colour-coded collection! To celebrate their birthday, Superdrug have loads of limited edition products spanning all elements of beauty (think fragrance, skincare, make-up etc) some of which you can see in the first image above. Happy Birthday Superdrug!