A Quick Look at Beauty from 1964 – 2014

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Superdrug turn 50 this year (yet they don’t look a day over 17 due to their free access to all the best anti-ageing products) and to mark the occasion they’ve pulled some images from the vault to give us an insight into beauty 50 years ago.  I love stuff like this; it makes me long for simpler times when hair would Go Gay and be held tenderly yet firmly by Sunsilk (see below) and your mascara came in a cake format.  Those were the days, I’m sure.

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Go Gay Hairspray! I can almost hear the advert jingle in my head.  I quite like the idea that you pick the cap colour depending on your hair type.

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To me this is a bit like the lipstick version of Where’s Wally?; can you spot the lipstick that isn’t an ever-so-slight variant on coral red?

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Wow these really do look vintage, and massive too! They’re a cost-effective purchase as once you’re done with them on your eyes you can then use them as dusters.

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Sunsilk sounds so loving doesn’t it? This is the boyfriend version of a hairspray; the next generation had an in-built recording stating that your bum looks perfectly sized in your new jeans.

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Above is beauty then, which appears to be mostly Rimmel, and below we have beauty now:

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Doesn’t it make you wonderfully nostalgic? I love the simplicity of the packaging and the very basic approach to labelling.  It’s such a lovely colour-coded collection! To celebrate their birthday, Superdrug have loads of limited edition products spanning all elements of beauty (think fragrance, skincare, make-up etc) some of which you can see in the first image above.  Happy Birthday Superdrug!

 

 

 

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4 Comments

  • dips
    April 15, 2014

    Wow… Shows how times have changed!

    Wonder what products we use today will appear in their 100th birthday poster?

    • Sascha BG
      dips
      April 16, 2014

      That’s such a good point! It’s going to be very interesting xx

  • Laurie
    April 15, 2014

    omg! so cute.

    • Sascha BG
      Laurie
      April 16, 2014

      They’re gorgeous aren’t they? 😀 I love them! xx

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