I was quite excited when I heard that The Ordinary were launching a colour collection, but I somehow concluded that it was going to be something quite basic – a couple of shades of a skincare/make-up hybrid and that would be about it – then I got my hands on the full info and it’s a very, very exciting launch. There will be two types of foundation, The Ordinary Colours Coverage Foundation and The Ordinary Colours Serum Foundation and each foundation will be available in a whopping 21 shades.
Each foundation contains treated pigments which provide a high saturation of colour and an SPF15 without any chemical sunscreens. The Serum Foundation provides a more sheer finish than the Coverage Foundation, which,. as the name suggests, provides a higher level of coverage.
The 21 shades are brilliant and start very, very light and go really dark, with a great selection in-between. What I especially like is the fact that undertones has been taken into account, so there are shades for those who are neutral, or in need or pink or yellow leaning colour, plus there are a couple of shades with gold or silver highlights, which I’m presuming is designed to add dimension to the skin and stop it looking too flat, although I might have that wrong! The Ordinary Colour Collection launches next month (April) but if you’re in East London, it’s being previewed at the new Deciem store in Old Spitalfields market. If not, you can add your name to the list here – link – to be alerted to when the products arrive, but remember that The Ordinary products sell out extremely quickly and I anticipate that happening here, so you’ll want to move quickly! I’ll hopefully be getting my hands on some samples soon, so keep your eyes peeled for a review shortly.